Our Marketplace
We think of the Bathroom Market as divided into 3 price driven segments
Low
Mid
High
(£6,000 is the rough mid point for a bathroom, not including cost of installation)
Our competitors market positions
There is crossover but this is how we interpret it
For more info on our competitors
and an understanding of how to counter their quotes with our USPs
We target the Greater Mid
Our marketing strategy firmly targets the middle tier. This is our sweet spot which overlaps into the upper low end and lower high end of the market. Our belief is that more of the market deserves expert designs, quality products and beautiful bathrooms that improve their homes, health and happiness! That is why we have introduced a range of more affordable products that give more customers the ability to access our market leading design service.
The Unfair Advantage!
Our whole offering, from the way we lay out our showrooms, the technology we use, through to the product lines we source and manufacture, is aimed at this wider segment. Our USPs set us firmly apart from the competition!