The Bathroom Market
To offer the best service, we must understand our market
What Our Target Market Looks Like
These are the specific types of people we want to reach with our marketing message online, and attract into our showrooms. They are people most likely to fall in love with our designer bathrooms, cherish our design service and be in the right affordability bracket or market segment.
Our Retail Customers
They come from all walks of live, but share something in common. They are interested in or are committed to buying one or more new bathrooms.
Some customers will drive past one of our beautifully designed stores and be compelled to pop in, others will do some online searching before deciding to come to us.
But however they find us, each will have their own wants and needs. Our understanding of these specific needs and ability to translate them into beautiful designs that inspire and excite is what sets us apart from the competition
Competitors and How We Overcome Them
The Bathroom Industry is a competitive market, with several players commanding a large market share online, in-store or via trade. We know who they are, what they do and most importantly how we are different.
Armed with this knowledge we can divert our prospects attention to our USPs, our value added solutions and give them no reason to consider going anywhere else.
Trade Partners and How We Support Them
Bathroom Installers, Interior Designers, Architects, Property Developers, Contractors and Landlords. They all have specific needs and our years of experience puts us in prime position to give them a level of service that will surprise and delight.
Techniques to Attract New Opportunities
With a firm grasp of who our ideal retail and trade customers are, we are well placed to target them with the right message at the right time on the right channel.
In the digital age we have a huge selection of channels to choose from and many different techniques to make our marketing voice loud and clear.
